So, how do you adapt this business model to suit your business needs?

So, how do you adapt this business model to suit your business needs? First off, you need to offer people content that they are willing to pay for, or at least convince them that paying for what you have is better than going elsewhere. Bear in mind that most of the content on the web is free and much of it is useful. Although this is slowly changing, many people are reluctant to pay for content, simply because they know they can get it for free elsewhere. In short, you need to give people a reason MBT Tariki Shoes,to visit your site. One way of doing this is to offer potential customers something unique, something that they can’t get anywhere else. However, to attract customers initially, you need to supply some free information or service. As customers become more familiar with your site, and a trust relationship develops, they will gravitate towards the paid for content.