As well, follow-up is key to converting MBT Kaya

As well, follow-up is key to converting MBT Kaya, prospects into customers and the expense and lead time of advertising

doesn't allow for much follow-up at all. Again, prospective clients are lost due to advertising's inability to

provide follow-up.

Advertising has its place and can work for small MBT Sirima Shoes,businesses, but there are many more cost-effective and high-

impact marketing strategies that you can employ to get a return on investment much quicker, effectively and

consistently.

1) Do some research

Do not jump headfirst. Always do some research before deciding upon a target that is manageable. If you’ve just

opened up your business, you’re still treading on new grounds, so don’t place your first target as a million

dollars in 2008. No. First, perform some research as to how much you’re making per month, how much you’re

spending, your budget for different categories and other statistics into account.

2) Probability statistics

If I spend another $200 on marketing per month, I’ll get a $1000 return on it. In this manner, I can manage to

place my target $6000 higher than I otherwise could. Good Idea. Do you have an extra $200 per month? The main

reason as to why many small businesses fail to meet their targets is this: Building on Capital you don’t have.

While probability statistics may work for you, they may not too. However, placing that target including an

extra $6000 is a good idea. You’ll feel motivated to get it in one way or the other.

3) Motivation

Don’t place such high targets that merely thinking about them makes you want to stay in bed all day, since you

know you’ll never be able to achieve them. Have a closer look at what motivates you everyday in your business,

and build your goals accordingly. Are you motivated by the MBT Maliza Shoes thrill of chasing after deals? Or do you get

motivated by seeing how well your business is performing? Motivation is the key to obtaining your goals. Don’t

discount the power of true motivation when sealing your targets for the year.