On the simplest level

On the simplest level, for example, the technology can generate refinance leads with adjustable rate mortgages due to Nike Cortez Shoes,reset in the near future. This information is in public records, but it is difficult to access. iLeads.com retrieves the data from First Financial, then filters and bundles it so the lead buyer can know when the lead will reset, how much the current interest rate is, what the reset rate is, how large the loan is, and other loan and property details. Nothing earthshaking about this process, however the company claims that its ARM leads close at a more than respectable 20 percent rate.

The company’s software can also sneak a real-time peek at recent loan activity to flag leads that have already closed by the time they are delivered to the lead buyer. The product, known as VendorWatch, gives lead Nike Blazer High,purchasers the ability to go back to their internet lead providers instantly for replacements and refunds.

A more complex maneuver is to enhance leads in real time by appending data from various sources. To correct consumer error regarding home equity, for example, iLeads.com offers a product called TruEquity that inserts the latest equity and loan-to-value figures for a given property into the lead. The real numbers help lending professionals target which properties are most likely to qualify for refinance or home equity loans, saving valuable sales time and improving conversion rates.

Adding data to the lead is helpful, but iLeads.com also claims to be able to measure the viability and closeability of mortgage leads. Using a predictive model known as LeadScore, iLeads.com rates leads for their propensity to fund and for the projected ROI of the deal. LeadScore is the first and so far the Nike Blazer Shoes, only predictive model created using real Internet leads that have been tracked over a period of months to the outcome of the transaction. In other words, the model is based on actual history, not theoretical assumptions. By replacing the traditional discovery and qualification process with numerical scores predicting a homeowner’s near-term likelihood to get a new loan, LeadScore allows the lead purchaser to prioritize its sales calls and focus on the most convertible leads.