Without this step, nothing else even matters

Acting on the Results

Without this step, nothing else even matters. Here are a few ideas:

1. Draw a poster-sized picture of your stereotypical customer and post it in the most prominent spot you can. Give this stereotypical customer a name. Record on the picture all of the details about the Kids' Nike Shox customer that you know, including the environment they are in, their worries and concerns, and their most painful needs.

2. Laminate smaller versions of the poster and hand them out at meetings. Before making decisions, ask yourselves if your customers (by name) will even care about the decision you are making. If they do, will your decision alleviate their pain?

3. Examine your current products and services for problems you are causing your customers. Are you destroying your relationships despite yourself? Make a list of everything that you can do to improve. Rank each improvement according to the value to the customer and the difficulty to implement. Select the most critical and the easiest to implement and fix it this week.

4. Explore new areas you can profitably address. What areas of significant pain (or latent needs) did you uncover? How can Nike Shox Rival,you provide added services or products to address these needs? Flesh these out and review them with customers and prospects.