I strongly believe that the way to tackle anything

I strongly believe that the way to tackle anything that appears to be too big and unwieldy is to break it down into smaller MBT Lami, steps or chunks. The same applies to a marketing action plan - break it down into individual mini marketing action plans.

Marketing encompasses several different areas and corresponding activities - each of which can have a mini marketing plan built around it. Examples of areas are: publicity, public speaking, publishing articles, referral, joint venture, direct mail, promotional, advertising, internet (website, ezine, blog), automated email communication, networking, social media, and so on.

Each of these marketing areas can be looked at as a mini plan - with action-oriented steps and activities for you to follow.

Here's a simple and quick process to create your marketing MBT Chapa GTX action plan, by completing several mini plans:

1. take a blank piece of paper and draw a line down the center

2. write "Marketing Areas" on the left hand side

3. write "Action Steps" on the right hand side

4. list the marketing areas you want to focus on down the left column - leaving a few lines between each one

5. in the right column write your overall goal for each category

6. list each action step needed to achieve your marketing goals

7. put dates against each action step

8. transfer these dates into your Outlook, PDA or wall calendar

9. put the completed marketing action plan somewhere visible and DO IT!