To give you a better idea

To give you a better idea, below is an example of a couple mini marketing action plans: Marketing Category: Publicity Goal: send out a monthly press release Action Steps: * identify online press release services * identify online and offline publications/newspapers that MBT Lami Shoes,  appeal to my target group * find out the necessary contact information of publications * figure out newsworthy stories or business events (product or service launch, new location, special event, etc.) and write a press release * submit one press release each month using online and offline avenues * keep track of whether or not your press releases are run Marketing Category: Networking Goal: attend a weekly networking event Action Steps: * choose a couple groups or associations that appeal to your target market * look into ways that you can be a part of these networking groups: volunteer on board, host meetings, help out with newsletter, attend monthly breakfast meetings, etc. * identify key contacts in each group and develop strong connections with them * send out at least one thank you card to someone you meet at each meeting/event * schedule time in your schedule after each networking event to do any follow up phone calls, send out materials and put contact details into your prospect database (or get your Virtual Assistant to do it) The next steps would be to assign dates for completion for each marketing action step and transfer these into whatever system you use to keep track of your to-do lists and daily/weekly activities. Start with about 4 - 6 mini marketing action plans and once you've got these up and running smoothly, then start adding additional marketing activities one at a time. Or you can also make each mini plan more comprehensive by adding additional goals. For example, your internet mini marketing plan could consist of several goals like: do 2 blog postings each week, create and build a subscription list for an online ezine, add 4 new articles to your website monthly, and so on. Remember, the idea is to do your marketing consistently and easily - so make sure you keep the number of mini plans manageable and be sure to take action on the steps you've identified. This is the MBT Kisumu 2 only way that you'll continue to get new and returning clients on an ongoing basis, and ensure success and sales.