Tuesday, April 5, 2011

The Energy Drink Business is still a great

The Energy Drink Business is still a great business to get into; more than 300 new Energy Drinks hit the US market last year. If you plan on going into this business do your research first. Focus your research on sales, marketing and distribution. Yes, positioning is a lot of fun, promotion and   MBT Staka Sandals,formulation are fun also, but getting money in the bank from sales is even more fun. You are not getting any money unless you make a lot of calls and sell a lot of product. Always spend your time on landing more distributors adn retailer.

Promotions are a large part of Energy Drinks and it makes them very exciting. You have parties, club events, games, sponsorships, fun, fun and more fun. Now, the real question here is How much will you get for your promotions? Notice I don't ask how much you'll spend in promotions but how much you'll get back. Please, please don't spend a dime without a plan to get it back in sales.

Once everyone in your town finds out you have an Energy Drink you'll be the most popular game in town. You'll get calls from newspapers, magazines, and especially radio stations, all looking for advertising. Not to mention all the requests for sponsorship you'll get. What to do? In a best MBT Shuguli GTX,case scenario you will know exaccly how much you should make before you spend a dime in advertising and marketing. Don't spend anything without distribution; please save your money until you know yourROI on the cash you will invest.

Stay away from spending money in marketing and advertising until you have your distribution. You always have to remember that you do not spend marketing money without having retail placement in place. You do promotion to get the product on the shelves or because you already have product on the shelves. Use promotions as "The Deal"; giving sampling or other events to your distributors or retailers when they buy into your drink.

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