Have customers rank your forthcoming

5. Have customers rank your forthcoming new features or product and service offerings. Describe the changes to existing or new products and services you are considering based on your newfound insight. Have your customers and prospects rank your changes. You might have them Nike Shox R4 spread $100 over each change to signify both order of importance and relative value, or rank them from 1 to 10 to signify order of importance. Determine how much they might pay by either asking for a figure or using comparative methods.

6. Create an implementation plan that balances real customer insight with business reality. Create a resource allocation plan that heavily weights the customer value and more lightly weighs the strategic fit of the change with the corporate direction, as well as the difficulty/cost of implementation.

7. Execute. Armed with real customer insight, you are prepared to keep your most valuable customers as your gre a test allies in thwarting competitors.

The only sustainable competitive advantage is clear customer insight. By leveraging your customer knowledge, you can make strategic and tactical business decisions that your customers and prospects will Nike Shox Rivalry,appreciate. Even better, they will pay for them, increasing your revenue, profits and overall success.