I put awards under the category of special events. Special events are a tactic or tool of public relations. Yes it could also be labeled promotion or marcomms but whatever you call it entering an award or hosting an awards ceremony can create greater Nike Shox R5,awareness of your business.
Why would these organisations spend time and resources on an award rather than their core business?
It helps profile their company or industry to a wider audience
It helps give back to the community or target market
It helps create excitement and positive energy
It encourages and recognises people for their hard work and effort
It brings people together to form alliances and networks
It allows supporters and advocates to become involved
It helps to increase the bottom line – not just financially but socially
Perhaps these are some reasons why you should spend time (and often dollars) submitting an award application even though you think you may not win. Another reason is it gives you the chance to look at your work through fresh eyes. Having to Nike Blazer,answer questions and be succinct about why you should be a winner could just help you believe that you already are.
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