Ease of implementation

Ease of implementation, and

- Potential success of each tactic you write down

Narrow the list to the most feasible MBT Moja, marketing tactics, using the above-listed criteria. Choose eight marketing

tactics.

2. Take out a sheet of paper, and draw a large circle in the center. Draw 4 lines to create 8 slices.

3. Write one marketing tactic in each slice of the pie.

When you fill in each of your pie slices with a tactic, be sure to include tactics (marketing programs) that

speak to your strengths. In other words, if you don't like public speaking, perhaps instead you can interview

important people and write about what they said.

Once you have identified the chosen marketing tactics you will use to reach your market niche, you will then

attach an implementation schedule to them.

For example, if you want to publish an e-Zine, you may decide to send it out bi-weekly. Or, maybe you decide to

give a free talk one time per month to your market niche. Get the picture?

The key to marketing success is consistency. You can't expect to do something once or twice and achieve

results. Implement your chosen promotional MBT Ematechniques on a daily and weekly basis, and watch your income soar!

Copyright 2008 Bonita L. Richter

Article Tags: Romot Onal

I worked in an advertising agency for 5 years and then in the advertising sales department at a radio and

television station for another 4 years, and believe me, every client wanted to be on the front cover, above the

fold, on during the Super Bowl, or air during rush-hour traffic.

For the bigger multi-national companies advertising was a no-brainer in many cases - it's what they needed to

do to keep up awareness of their brand and keep top-of-mind.

The answer for small business owners was a bit different. Some advertising opportunities were a good fit and

made sense but many times, spending money on traditional advertising just doesn't make sense. This is

especially true if you provide your products and services to a large geographic area - not just a local

location.

In reality, there are several things inherent in advertising that just do not make business and money sense for

small businesses and service professionals.

1. Advertising is usually a mass medium

This means that advertising is usually aimed at everyone - it's hard to just "talk" to a niche market with

advertising. Because of the large focus of TV, radio, newspaper and magazines, small business owners can spend

a lot of wasted money - advertising to people who aren't in their niche target group.

2. Advertising is expensive

Because of the larger audience available via traditional advertising (think of all the people who watch TV and

listen to the radio!), the costs associated are usually quite high. To produce, create and run a television

commercial can run you in the 6 - 7 figures; ads in national magazines can costs in the tens of thousands and

even radio commercials can be several thousand dollars.

3. Advertising doesn't allow for frequent exposure

Due to the high cost of advertising and the limited space and time to purchase, it's very expensive to

advertise enough times to get noticed. We had a saying in the advertising world that you needed to have a 3+

frequency - this meant a person needed to see/hear your advertisement at least 3 times before they even barely

noticed it.

In this media-saturated world we live in, where we're bombarded with thousands and thousands of messages each

day, advertising doesn't get our attention like it did in the old days. If you can only afford to run one

magazine ad or a handful of radio commercials, you're really just throwing your money away.

4. Advertising doesn't have the ability for strong follow-up and call-to-action

Getting someone's attention is only the first step - you then need them to take a specific action, such as

visit a website, pick up the phone, visit a location, and so on. Because many times small business owners can

only afford a small ad, there isn't the space or size to outline a MBT Kimondo,clear call-to-action and next steps. Many

prospects can be left not knowing what they should do next if they're interested.