When it comes to your website design, it’s important not to underestimate the impact of a page preview. Just a few years ago, people were willing to spend more time window shopping by physically visiting a number of sites listed in search results. Today, however, they’re more likely to stay on a search engine until their desired results appear.
It’s also important to note that for every 100 searches on your site’s keywords, only a handful of people are going to end up coming to your site, even if you have the #1 ranking for a particular phrase. So as a business owner, you can take advantage of the impact of page previews by making sure that your website stands out.
Undoubtedly, no single thing matters as much for increasing sales and engendering loyalty as building a great customer service brand. And considering the immediate and ubiquitous nature of the Internet—where details about a negative customer experience can spread like wildfire—it’s more important than ever for small business owners to join the conversation online and help to manage their company’s reputation.
No comments:
Post a Comment